Linear was born from the recognition that balance is a core pillar of health and beauty.
Conceptually, linear correlates with direction – specifically fluid direction that moves with purpose and intentionality. Not so much through a rigid and harshly structured trajectory, but more with a sense of motion to combat stagnancy and enable evolution. It is about encouraging flow. Linear is about tuning into the self and prioritising living authentically. It is about refocusing and being in alignment. It’s a reminder that we don’t have to over complicate or force things; instead, we need to return to what works and take it one step at a time.
meet the founderLisa Duffield
Beauty isn’t confined to aesthetics — it is reflected in how we live, move, think, and care for ourselves. With over fifteen years in the beauty and wellness industry, Linear has developed an approach that sees true beauty as cultivated through intention — through the quiet practices that support balance, circulation, and connection to self.
At Linear, the body and skin are understood as interconnected systems. Supporting natural flow and restoring harmony allows beauty to emerge as a natural outcome of wellbeing. Ancient techniques continue to inform this work, while contemporary science expands the possibilities for skin and body health. Some practices endure — timeless approaches are honoured alongside progressive, integrative methods.
Linear was founded to bring these worlds together: merging traditional knowledge with modern techniques to create a considered, sustainable approach to care. Guided by this philosophy, Linear embodies the intelligence of the body, the simplicity of returning to what works, and the importance of balance, flow, and conscious living.